lux record Essay

LUX SOAP BACKGROUND This Hindustan Unilever product has dedicated to wide special offers most of which has been short lived. Apart from tagging by itself as a splendor brand made for the stars, they have even designed short term promotions for sales. One of the well-known ones being:

This was about the most promotions which will offered numismatic coins in couple of selected cleansers.


– This present gave an opportunity to few lucky winners who also got to be able to live per day like Aishwarya Rai with gift presents worth Rs. 50, 500 from Shopper's Stop and beauty makeover by Michelle Tung and Neeta Lulla sarees (Aishwarya Rai's preferred stylist and designer). The bumper prize was dinner date with Aishwarya Reflet herself and later in 2009 the same offer changed into a evening meal date with Aishwarya Reflet Bachchan and Abhishek Bachchan together.


This came up at the time once Shahrukh Khan was aired in Lux advertisements if the brand experienced finished 75 years of stardom. In this provide, selected lux soap bouts had stars printed with number seventy five inside the wrapper. The blessed winners acquired the opportunity to take advantage free way to obtain Lux soaps for a 12 months

This HUL merchandise was launched in India in 1929 as well as very first advertisement featured Leela Chitnis since the brand minister plenipotentiary. Lux popularly tagged itself as " The beauty Cleansing soap of Filmstars”. It has intensely advertised in India employing Bollywood fashionistas as its brand ambassadors coming from Asha Parekh, Mala Singh, Hema Malini, Rekha to Kareena Kapoor, Aishwarya Reflet, Priyanka Chopra and Katrina Kaif inside the latest advertisements. The brand had used guy actors just twice in the advertisements – Shahrukh Khan was featured on the completing the 75th years of Lux soap company in 2006, while Abhishek Bachchan arrived with Aishwarya Rai Bachchan in the year 2009 which was aired along with a marketing offer

orld's first mass market natural beauty bar – ‘made such as the costliest The french language soap', introduced in 1924, has been linked to over 400 world's most glamorous actresses from Artist...

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