Q. In about three hundred – 4 hundred words, write an essay analyzing the below case study using the SWOT framework.
Could a famously assertive company finally click with female buyers? That was your challenge in back of Nike Goddess, whose objective was to transform how the firm designed for, marketed, and conveyed with women. In its 30-year history, Nike had become the undisputed innovator in sporting activities marketing. Nevertheless beneath the success was an Achilles' back heel. Nike is named after a female – the Greek empress of success – however for most of its history, the corporation had been perceived as being typically about men. Could Nike do more to realize the full potential of female consumers? And how can it afford not to, given the hazards to its future with Atmosphere Jordan running low on air and brands just like Skechers searching into the teen market with shoes influenced by skateboarding, not golf ball. That was your huge question at Nike HQ. The launch of Nike Empress was the makings of an answer. Just Doing It Differently
Pertaining to much of it is history, Nike's destiny was controlled by its pioneers, Phil Dark night and his working buddies, whom signed up sportsmen in locker rooms and made the business decisions. Yet by tossing together a various team of people with different experience and different levels of seniority, Nike has found which it can keep most of its core attributes when adding fresh sources of inspiration. Take the mix of star designer John Hoke and beginner Mindy Grossman, vice president of global apparel. Hoke designed the appearance and think of the initial Nike Empress store. Then Grossman, whose career has included supporting make Rob Lauren to a retail icon, pitched1 the design ideas to Nike's top suppliers as shops within shops. Now it looks like Nike contains a chance to succeed in a crucial goal: double it is sales to women by the end of the 10 years. How to Promote to Ladies
Nike Goddess began being a concept for any women-only retail outlet, and there's a reason why. Lots of the retail settings in which...